Sociologist by trade, turned Creative/Copywriter. With 15+ years in advertising and communication, I’ve worked with a wide range of agencies and clients. I don’t take myself too seriously, but I’m dead serious about creating work that moves people. Give me the brief, and I'll get it done. Solo or as a team.

I’ve recently worked with agencies like Publicis, D8, Le Pub, Natwerk, Studio Ryoko, Portland&Benjamin and Happify Stockholm. Direct clients include Cultuurfonds, Bever and Stichting Vier het Leven.

Beyond campaigns and copywriting, I help organizations sharpen their creative strategy — from brand positioning and payoffs to developing tone-of-voice guides. Recently for NPO Start (2025), MyWheels (2024) and Bever (2024).