15+ years in advertising and brand building, for agencies and direct clients alike. I don’t take myself too seriously, but I’m dead serious about work that leaves a mark or makes people smile. Give me the brief and I’ll get it done. Solo or as a team. As a freelance creative director, creative lead or copywriter. Recent agencies include Publicis, D8, Le Pub, Natwerk, This, Portland&Benjamin and Happify Stockholm.

More and more, I help brands with their positioning. Captured in a creative brand strategy deck.
Why do you exist? Who’s your strategic enemy? What’s your core promise? I bring your organisation back to its essence. One line that steers all communication, inside and out. From website to campaign and everything in between.

Recent brand positioning work includes Lingotto (2026), HomeZero (2026), Fincredible (2026), NPO Start (2025), Stichting Vier het Leven (2025), MyWheels (2024) and Bever (2024).