2025 & 2024
TOV guides | NPO Start, Bever, MyWheels
Creative strategy
Copy
Briefing
Over the years I’ve written tone-of-voice guides for a wide range of brands — from strong brand promises and manifestos to sharp core values; from platform, service and CTA lexicons to clear audience profiles. Each guide includes concrete do’s and don’ts.
Result
The result? A solid brand compass that helps every team member (new or seasoned) write, speak and create in the right tone. With the same voice. Always and everywhere. Recently I made TOV guides for NPO Start (2025), MyWheels (2024), Bever (2024) and Stichting Opkikker (2024).
