De Buurt is a non-profit foundation that strengthens social cohesion in neighborhoods by organizing low-threshold, cheerful community activities together with local residents — especially to connect people who don’t yet know each other. From this idea I created the payoff ‘Ongekende Ontmoetingen' (Unseen Encounters).

OneWorld is a journalistic magazine that calls itself ‘journalism for justice.’ It takes a clear stand against injustice and inequality and raises awareness around issues such as human rights, identity and climate justice. At the same time, it surprises readers with fresh angles, unexpected connections and unheard perspectives. I developed the payoff 'Lees je bewust'.

Stichting Opkikker offers moments of joy to families with a chronically ill child through its ‘Opkikker Dagen’: big celebrations featuring helicopter flights, rides in cool cars, or being chauffeured like a real princess in a carriage — nothing is too crazy. I created the payoff ‘Keten van kracht' (Chain of Strength): a nod both to ‘chains’ — kids breaking free to play ('Spelen' or 'Keten' in Dutch) big and escape into another world — and to the chain of strength formed by volunteers, parents and Stichting Opkikker.