2024
Wauwau | R.I.P. Glasvezelmonopolie
Creative director
Concept
Copy
Challenge
Wauwau (acquired by Bright Access in 2024) offers business fiber at a competitive rate. Question: develop a campaign to communicate this.
Solution
Insight? Two players control over 80% of the business fiber market. From that, we created the campaign ‘RIP Fiber Monopoly’. In addition, we developed posters, an open Wi-Fi network on several business parks, and parking signs. The campaign video was produced by ThisisVDO.
