2021
OG | Schoon tanken. Doe het voor morgen.
Concept
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Briefing
To keep the planet liveable for future generations, OG (Orange Gas) wants to make clean driving accessible to everyone. With the ambition to become Europe’s largest retailer of clean fuels. Locals Agency asked me to create a campaign to raise awareness and boost name recognition.
Result
We know drivers are creatures of habit — especially when it comes to fuelling up. But the planet can’t wait. Luckily OG makes sustainable driving easy: with 100% clean fuels and a nationwide network, clean refuelling is always close by. So you can start today, for the world of tomorrow. 'Schoon tanken. Doe het voor morgen' (Clean refuelling. Do it for tomorrow.). Launched across OOH, radio, social and display.
