2022
OG | Schoon tanken. Doe het voor morgen.
Concept
Copy
Briefing
It’s two minutes to midnight when it comes to the climate crisis. If we want to keep the planet liveable for future generations, we have to change many things — including the way we drive. Starting today. OG (OrangeGas) makes that possible: with 100% clean fuels and a nationwide network, clean refuelling is always nearby. Locals Agency (now partly merged into Studio Ryoko) asked me to develop a campaign.
Result
Schoon tanken. Doe het voor morgen (Clean refuelling. Do it for tomorrow). The line underlines two things: (1) you can start before tomorrow (today, thanks to OG’s nationwide coverage), and (2) you do it for tomorrow (the next generations). Launched across OOH, radio, social and display.
