2025

Transavia | Geef je vakantiegeld een mooie bestemming

Copy

Challenge

Transavia Studios came up with the idea. Everything was already set in terms of visuals and film. But they couldn't get the copy straight. So they asked me to sharpen the copy for all creatives.

Solution

I came up with the campaign slogan ‘Geef je vakantiegeld een mooie bestemming' (Give your holiday allowance a beautiful destination) and then developed the copy across multiple channels; from OOH and TVC to radio, social, and podvertising.