In a fragmented media landscape, with viewing habits becoming ever more individual, NPO1 is still the place where we come together. From Oranje to election night, from Boer Zoekt Vrouw to Prinsjesdag and from Wie is de Mol? to the evening news — NPO 1 is our shared screen, our national living room. Sure, the line also nods to the past, the channels’ old name “Nederland 1”, but more than anything, it reflects what NPO 1 means today: a collective experience, shared goosebumps, laughter and cheers across the country; at the same moment, on that one channel. Launched via TVC, short format videos and online.