I created a full tone of voice guide that positions NPO Start as close, authentic and relatable. With stories from, for, and by the Netherlands. From a strong brand promise and manifesto to sharp core values. From platform, service and CTA lexicons to clear audience profiles. With concrete do’s & don’ts. Result? A solid brand compass that helps every team member (new or seasoned) write, speak and create in the right tone. With the same voice. Always and everywhere. 

The OOH proposals for the 'Streaming start hier' campaign where eventually used for 10 seconds social edits.