2021
Transavia | De Thuisblijvers
Creative Direction
Concept
Copy
Briefing
Whenever we go on holiday, there’s always someone staying behind to help out; feeding the cat, watering the plants, or picking up the mail. They are the unsung heroes of every trip. High time to put these heroes in the spotlight—and give them a chance to win tickets of their own.
Result
The Thuisblijvers (The Home Stayers). Through two online films we drove travelers to a landing page to nominate and thank their ‘Thuisblijvers.’ The campaign ran across DOOH, a Telegraaf.nl takeover and social. In just two weeks, 7,500 travelers nominated their Thuisblijvers. With some lucky winners as a result.
CD's/Creatives: Fredrik Nilarp, Mark Goede
Copy: Mark Goede
Film: Faberview
Agency: Happify Stockholm
